Lasswell’s Model of Communication and its Features

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 This essay literally focuses on the way Harold Laswell mode of communication has gain popularity with media houses and universities and other institution.

Harold Laswell’s model of communication is one of the first and most influential models of communication. He published it himself in 1948 and analyzes communication in terms of five basic questions: “Who”, ”Says what”, ”In what channel”, “To whom”, “With what effect”.

These five question which can also be interpreted as: the sender, the message, the channel, the receiver, and the effect; pick out the five fundamental components of the communicative process. Some theorist have raised doubts that the widely used characterization as a model of communication is correct and refer to it instead as Laswell’s formula, Laswell’s definition, or Laswell’s construct.

In the beginning, it was conceived specifically for the analysis of mass communication like television, radio, and newspaper. However, it has been applied to various other field and many theorist understand it as a general model of communication.

“The element involved in the communication process of conducting and receiving lectures online by many universities and media houses with reference to Harold Laswell model” is as follow:

  • ”WHO”: This refers to the sender in a communication train, the sender is referred to as the originator of communication, this is who sends out information to the receiver. This element represent the lecturers who seek to impact knowledge on the receiver, the lecturers are the ones to give out knowledge, without them no form of lectures can take place
  • “SAYS WHAT”: This element refers to the information that is being sent, this one of the essential elements of communication, without which communication cannot exist. This element represents the course being taught, this is the knowledge being passed from the lecturers [THE SENDER] to the receiver. It serves as the relationship between the sender and the receiver
  • “IN WHAT CHANNEL”: This element refers to the medium through which the sender sends the message and the receiver receives the message. It is a mandatory that the medium must be assessable for both the sender and the receiver in order to achieve effective communication. The channel is represented by the medium which gives room for the effective communication of information between the sender and the receiver.
  • “TO WHOM”: This element refers to the receiver of the information sent by the sender. A message is useless if it is not meant for a particular receiver, a receiver is the main motivation behind a sender`s message. The element represent the students that receives the lectures from the lecturers, they are the main reason why the lecture is taking place, without them there is no reason for the sender to send out the information not to talk of using the medium, in short there are very important in the model of communication
  • “WITH WHAT EFFECT”: This refers to the result of the information after it has gotten to the receiver. The receiver is the one to give the effect of the information and it is the duty of the lecturer to observe the effect too. The effect can be represented as the innovations, ideas, and advancement that comes after and due to the message {knowledge} from the sender {lecturers} to the receiver {students}
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In light of the aforementioned, Harold Laswell model of communication is in tandem with that of the many Universities and media Houses  model, this is that, there are nexus found between the two models in scope and ideology, also to a very reasonable extent as supposed in the essay.

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